Introduction
Boys in the Yard is committed to an ambitious vision of sports development, focused on youth, basketball excellence, and building a strong and dynamic community. With the creation of the Hoop Dream Academy, our goal is to identify, train, and propel young talents towards national and international opportunities while strengthening local engagement.
Key Objectives and Action Plans
1. Increase in Licenses and Participation
Short-term goal: Increase from 1 license in July to 50 licenses by the Open House Day on September 27, 2025. Medium-term goal (October-December 2025): Achieve 100 active licenses by integrating activities for all age categories (Mini, Poussins, Benjamins, etc.).
Strategy:
- Targeted communication campaign before the event to promote the open house.
- Organization of fun and educational events to attract young people and families.
- Promotional offers (reduced rates, family rates) to quickly boost registrations.
- Engagement of current members to sponsor new licensees.
2. Member Engagement and Contributions
Every member will pay an annual contribution, set by the Board of Directors, ensuring financial autonomy and active participation. Implementation of automatic payment reminders and online payment options to facilitate membership.
3. Revenue Diversification
Sale of promotional products:
- Equipment (balls, t-shirts, caps, bags, etc.).
- Merchandise (custom items with the club logo).
Sponsorship & Partnerships:
Seeking local and international partners to sponsor our events and equipment. Establishing a "sponsor package" including visibility during events, on our materials, and in our communications.
Paid Events and Activities:
Organizing workshops, summer camps, local and international tournaments, and official training (refereeing, coaching). Conferences or specialized workshops for coaches and parents.
Complementary Activities:
Rental or purchase of land or facilities for other sports or associative activities.
Long-Term Funding Strategy (2025-2030)
To ensure financial sustainability and growth, here is a comprehensive strategy:
- Goals Concrete actions;
- Increase visibility and attract new partners;
- Develop digital communication (social media, website), organize media-covered events;
- Create a club based on loyalty;
- Member loyalty programs, annual events, club-house with shop;
- Launch crowdfunding campaigns;
- Crowdfunding for specific equipment or projects;
- Develop an online platform;
- Product sales;
- Registrations, paid educational content (webinars, training videos);
- Educational and sports partnerships;
- Collaboration with schools, universities, and local businesses for sponsorship programs.
Conclusion
Boys in the Yard positions itself as a key player in basketball and sports animation in Saint-Martin, driven by a modern, inclusive, and ambitious vision. By significantly increasing the number of licensees, engaging the local community, and diversifying our revenue streams, our club will ensure its sustainable growth while providing every young person with the opportunity to achieve their sports and personal dreams.
We are excited to realize this vision with you, making Boys in the Yard a model of excellence and commitment for the youth of tomorrow.